CinSOIL – more carbon where it belongs

Food can be net-zero

Consumers are more and more concerned about the environmental impact of their life-styles, including food choices. Market research shows that more than 60% of EU consumers (DACH region)¹ and more than 30% world-wide² are willing to pay more for sustainable food. In Life Cycle thinking, a product’s environmental impact is assessed considering all the steps across its whole supply chain. All greenhouse gases emissions attributable to a product sum up to its final Carbon Footprint. Consumers pay increasingly attention to labels such as “CO₂ neutral” and stakeholder demand more accountability and transparency from a company’s sustainability progress.

¹ McKinsey 2021
² Simon-Jucher & Partners 2021

A treasure under our feet

Did you know that soil stores 4 times more carbon than vegetation? After oceans, soils hold the biggest carbon pool of the biosphere. With 46% of global habitable land devoted to agriculture (including grasslands and croplands), improving agricultural soil carbon sequestration potential is key to fighting climate change. Unsustainable management practices have damaged its capacity to store carbon in stable forms after it is brought in through photosynthesis and microbial activity. Measuring and monitoring soil organic carbon is crucial to control the progress of regenerative agricultural practices.

Reduce and remove emissions

Buying carbon offsets to compensate for emissions across a product’s supply chain is a way to make a product “Carbon Neutral”. Does this signal a real commitment to help the planet? The company goes on polluting as usual! Insetting comes with a better reputation, as the company engages in reducing its emissions and removing CO2 where possible along the product supply chain. The money invested in regenerative agriculture and carbon farming projects come back as improved farm productivity, additional ecosystem benefits and better relation with stakeholders.

Learn how you can maximize your impact

We are looking for pilot project partners and early adopters who want to achieve carbon neutrality in a transparent, science-driven way. If you are a agri-food company interested in decarbonizing your supply chain, a farmer or a farmers association interested in sustainable soil management practices, or an environmental organization active in protecting natural soil organic carbon rich lands, fill the form below or write us directly!

Impact-driven team

We are a diverse team with a strong scientific background in cross-disciplinary fields: agroecology, data science, and entrepreneurship. Equipped with our cutting-edge research experience and supported by the leading startup ecosystems, we decided to engage in this impact-driven venture. We are working hard because we believe there is only one possible future: sustainable. Get to know the CinSOIL team!

NatureCulture Blog

Our own mix of science, policy and business news from the agri-food sustainability and carbon farming worlds.